Dove...

After reading the article "Dove Viral Draws Heat From Critics" I went onto youtube and watched the "Onslaught" for myself. The ad is definitely interesting, it does pull you in, and the message it inevitably sends is an important one. But here's the thing, why is the message important? Is it because Dove the brand stands for self esteem, it supports the "real" woman, and hopes that one day we can all live in a world without worrying about our weight or appearance and just be satisfied with ourselves? Or is it simply important because Dove (or at least Viral) doesn't really mean what they advertise? Its hard to imagine that the same company which produces Axe cologne could have a completely separate division which cares for all women in any and every shape or size. Axe spray is anything but a self esteem booster for females, at least in my opinion, because the way they depict women in their ads is the exact opposite of what Dove tells females they need to be like. (Thin, gorgeous, and sexually promiscuous.) Sounds to me like they are trying to have their cake and eat it to.