chapter 3 & 4

Chapter 3 discusses the use of sex and its appeal in music videos. The chapter states that "physical attractiveness and the ability to convey sex appeal have proven the making of many artists." The reason why this is so important is that sex acts as a way to draw in media and audience attention. This is why many female artists will originally start out portraying a look of innocent and girl next door appeal, into a sexually mature individual. The chapter gives an example of Britney Spears and Christina Aguilara. This transformation is referred to as a metamorphosis. Race is also a key component in music videos, studies have shown that videos express a more male oriented story line. Males also appear more often in music videos than females. As music videos have become more mainstream and more marketable artists use the videos to further extend their audience base and establish their image.

Chapter 4 discusses the use of sex and gender in video games. Video games have become enormously popular, especially with young men and boys. With a large percentage of children, teens, and young men spending a significant amount of time playing video games, their perceptions tend to change from reality to what the game presents as reality. In multiple studies woman in video games were presented as props or victims, if women were in the video game usually they were dressed in provocative clothing, had large breasts and small waists. Males are shown as physical aggressors and outnumbered women 4 to 1. However there has not been extensive research done on sexual content in the video games.