Chapter 5 discusses the sex market in magazines. Maxim magazine states that"celebrity plus sex equals more readers."Big Magazines, like Rolling Stone, have even changed from the original magazine concepts in order to sell more magazines by adopting the concept stated above. A study was done to show these changes, the study analyzes the images of all men and women, how they are dressed, their pose, and their sexual tones, in the attempt to find out if these magazines have followed Maxims formula. The study found that there were significant relationships between how the models were portrayed in regards to their body pose, clothing worn, and their sexual tone. Women were found to appear on magazines more often than men, their body was shown more than men's, they did wear less clothing, and also were portrayed more sexually then man as well.
Chapter 6 discusses the role of sexual commodification of female sportscasters . Women sports casters are not very common nor are they considered hard core journalists, but were instead introduced in an effort to capitalize on the incorporation of female sex appeal. Female sportscasters are used in an effort to capture the attention of male viewers. Introducing women into sports news has received a large amount of criticism because as a result sports news has changed from a more traditional news coverage to an entertainment outlet.
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