Chapter 2

Chapter 2 is about using sex to to sell movies. It discusses the power of movie trailers and how entertainment companies use the idea of sex to draw in cinema crowds. Movie trailers are all about competition, they only have a limited amount of time to catch a viewers eye, and in most cases a way to catch someones attention is through the ideal of sex. Studies have been preformed to find sexaulized content in movie previews categorized by their sexuality, mpaa ratings and genres, and demographic characteristics of characters. The study showed that slightly half of of the previews had a sexual scene, men and women both were featured characters, and the majority of films were R rated. This study shows that sexuality is obviously a large part of a movie trailer, and it will continue to be because it draws in viewers, which draws in money for movie companies.