after visiting the website Advertising Age and reading the article " edleman east humble pie" i am amazed at the ridiculous lengths that a company will go to, to make a quick buck. i loved how the article started out by awknoledging how it's "ironic that Edelman Worldwide helped to write the Word of Mouth Marketing Association's code of ethics, which states: "Honesty of identity: You never obscure your identity." and here they now find themseleves caught, apologetic, and in trouble. im surprised that they faked an entire marketing blog worldwide and expected no sort of inner exposure.
lesson to self- never make up an identity and use it as world wide marketing point.
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