chapter 6

Ethics chapter:What's the difference between being an advocate and being objective? How do practitioners reconcile these characteristics?What's the benefit of strong ethics?What is Corporate Social Responsibility (CSR)?What is cultural relativism and ethical imperialism?Starbucks case study (p. 193)Research and evaluation chapter:Primary/secondary researchProbability/non-probability researchQualitative/quantitative researchAdvantages and disadvantages of focus groups?What is a communication audit?