perspective one business

in the event of an emergancy/pandemic from a perspective one business:

Direct Deposit of paychecks
Finding essential/non-essential employees
Realigning worker sick leave/ vacation roll-over
Disability guidelines in event of a pandemic
Erecting glass-enclosed booths for customer-contact employees
Heath insurance provider/ special services
Updating employee emergency contact listings
Employee hotline (24 hour communication)

Digital Media Kit for all employees
Cross training/Preventive care
Working from home opportunities

Edelman

after visiting the website Advertising Age and reading the article " edleman east humble pie" i am amazed at the ridiculous lengths that a company will go to, to make a quick buck. i loved how the article started out by awknoledging how it's "ironic that Edelman Worldwide helped to write the Word of Mouth Marketing Association's code of ethics, which states: "Honesty of identity: You never obscure your identity." and here they now find themseleves caught, apologetic, and in trouble. im surprised that they faked an entire marketing blog worldwide and expected no sort of inner exposure.
lesson to self- never make up an identity and use it as world wide marketing point.

chapter 6

Ethics chapter:What's the difference between being an advocate and being objective? How do practitioners reconcile these characteristics?What's the benefit of strong ethics?What is Corporate Social Responsibility (CSR)?What is cultural relativism and ethical imperialism?Starbucks case study (p. 193)Research and evaluation chapter:Primary/secondary researchProbability/non-probability researchQualitative/quantitative researchAdvantages and disadvantages of focus groups?What is a communication audit?

british airliners

Former Russian spy Alexander Litvinenko died within the past week of poisoning...his death is now being linked to two jet airliners. around 33,000 passengers , 3,000 employees and 220 trips from london to moscow have been linked to those to two jets. The airline said "the risk to public health is low" but that it was attempting to contact all passengers. they have also urged all involved to notify a heath facility as soon as possible. british airways has posted a statement, updated their website as well as posted all flights that were on the two planes.

before taking this course i never would have thought about how a company would be dealing with a situation like this. now, i look at each aspect. Considering the speed in which a spokeperson reaches out, how quickly a news release is held, is a website updated, is there a hotline number, ect ect. Also i think about what would i do in this situation. its terribly exciting. im so thrilled that i have chosen this profession.