interesting? chapter 3.

in the book it says:
-history & public relations profession are both values-driven. open to interperetation.
-apparetnly... it dates back to the primitive agricultural extension agents in the 1800 B.C. discussing how to grow better crops.
-athens greece from 461 to 429 B.C. rhetoric.
- 1917 public opinion grew as a result of WW1. progressive era.
- 1787 during American Rev. the Federalist papers were a huge P.R. effort.
-teddy Roosevelt.
- downsizing had a big impact on P.R.
- politics.

September 11 vs. Red Cross.

our nations blood supply had tripled as a result of the goodwill of patriotic countrymen and the stupidity of the Red Cross. After being notified by the A.B.C. director, the Cross continued taking blood donations that would inturn disposed of bc of overflow. (waste of 20%).
this special fund...that nobody got...?

Agency had a special 9/11 fund set up which raised 547 million. the funds were promised to the victims families...not even half went to the families. "BIG PROBLEM".

MR. FIX-iT. New program. New director. APOLOGY.
awknowledged mistakes....changed its policy.