Chapter 8

Chapter 8 discusses sexual conduct of TV commercials watched by early adolescents. The chapter states that "sexual images in the media have long been a concern of mass media researchers. " As TV has matured it has grown increasingly more up front with its sexual content and the frequency of discussing it. Sex has surrounded people in mass media for a number of years in advertising and on television. Unfortunately, mass media has become more of an educator than many parents, considering that a significant amount of time can be spent watching TV, or surfing the Internet, etc. More and more frequently children and teens are turning to the TV and other media outlets for information regarding sex, puberty, and other various outlooks regarding certain topics. This can cause static, confusing some and sending mixed messages to others.