Sunday, December 02, 2007

Research findings:

After reviewing the top 10 music video countdown I was surprised at my end results.

My summary reads- Women that appeared in an episode of VH1's top 10 video countdown were scare; men were much more predominant in the music videos. However when women were in the music videos, they were mostly in rock music videos, were Caucasian, portrayed as independent, and dressed moderately.

  1. The 2 of the 3 minority leading ladies in the videos were the actual musical artists, one was African American, the other Filipino.
  2. Some of the music videos had no females featured at all, and only two videos had other females featured in the videos, those videos however did not have a leading lady.
  3. Only 3 of the artists on the countdown were female.
  4. The Caucasian and the African American leading lady were the only ones not labeled sexualized.

Overall as will be stated in my report I am surprised at the lack of female presence, I was though presently surprised that VH1's average video had them dressed moderately. However still discouraged with the lack of minority's present.

Chapter 8

Chapter 8 discusses sexual conduct of TV commercials watched by early adolescents. The chapter states that "sexual images in the media have long been a concern of mass media researchers. " As TV has matured it has grown increasingly more up front with its sexual content and the frequency of discussing it. Sex has surrounded people in mass media for a number of years in advertising and on television. Unfortunately, mass media has become more of an educator than many parents, considering that a significant amount of time can be spent watching TV, or surfing the Internet, etc. More and more frequently children and teens are turning to the TV and other media outlets for information regarding sex, puberty, and other various outlooks regarding certain topics. This can cause static, confusing some and sending mixed messages to others.

Chapter 17

Chapter 17 discusses sexual stereotypes of Asian and African American women. This chapter discusses different stereotypes and centralizes on stereotypes of planned parenthood advertisements. It also goes into detail about the different couples coming into planned parenthood through the advertisements. An additional topic discussed is about the Lotus Blossom of the ad, "Are you sleeping with someone to die for?" the Lotus Blossom is the oriental woman stereotype of the woman who seduces the innocent white male and infects him with a dangerous disease, the innocent white male does survive, but the lotus blossom dies from the infectious disease. The other ad discusses the stereotype of Brown sugar, which is a white male who has sex with the sexual experienced and promiscuous African American woman.