public relations...

public relations... provide the backbone of a company. Create the face of an institution... molded to be how one saw fit. CIPR defines P.R. as being "All about reputation the result of what you do, what you say & what others say about you" as well as " Etablish & maintain goodwill & mutual understanding between an organization & its publics." The role of someone in public relations is to perfect the publics perception(CIPR). PRSA states that it "helps our complex, puralistic society to reach decisions & function more effecitivly by contributing to mutal understanding amoung groups & institutions."In our book the definition from the PRSA site and the book are very similar... however the books definition also states that P.R. deals with "communication, understanding, acceptance, & cooperation...".Public relations has many oppertunities... in business, in politics, ect ect. It truly is an important job.